Google Grants

Welcome to the Grantspro Application Test

This test has been designed to confirm your knowledge and understanding of AdWords basics, account navigation, account optimization and performance tracking to ensure that all participants in the Grantspro program are prepared to take advantage of the AdWords system at the increased budget level.

To access the Grantspro application, you must be a current Google Grantee and pass this test with a score of 85% or better.

Upon completion of the test, your score will be automatically calculated and you will be sent to a page with the appropriate next steps.

You may re-take this test as many times as you like without penalty.

You will not be able to print your completed test or receive your completed test via email.

Please take note of your final test score, as it is required for the Grantspro application. Applications submitted without test scores will not be considered. A passing score on the Grantspro Application Test is not a guarantee of acceptance to the Grantspro program.

Thank you for your continued interest in the Google Grants program!

AdWords Account ID:
Account Navigation
In order to remain compliant with the Active Account Management policy, how must you access your AdWords account?
By logging in to your account via AdWords
By logging in via your account's MCC
By logging in to your account via AdWords Editor
By logging in to your Google Account
Which report would you run to see which keywords are triggering your ads?
Search Term Report
Campaign Report
Demographic Report
Geographic Report
Accessing your Grants account via your MCC will satisfy the Active Account Management policy
True
False
Which of the following are available to you as a Google Grantee?
Search advertising on Google.com
Content advertising Google's content network
Image ads
Placement Targeting
How often must you login to your Grants AdWords account in order to avoid having your account paused due to non-compliance with the Active Account Management policy?
Once a month
Once every six months
Once a year
Never
AdWords Basics
Under what tab would you find a link to reports?
Campaigns
Reporting
Billing
My Account
What is your maximum CPC as a Google Grantee?
$.50
$1
$2
Unlimited
What does CTR stand for?
Cost to Run
Clicks to Report
Conversion Turnover Rate
Clickthrough Rate
What are some factors that contribute to Quality Score? (Check all that apply)
Landing page quality
Your account's historical performance
Your keywords' CTR
Relevance of the keyword to its ad group
Where would you go in your account to invite another user to view your account?
Campaigns
Reporting
Billing
My Account
Optimization
What is one tool you could use to determine whether your AdWords campaigns are achieving your marketing goals?
Change History
Ads Preview and Diagnosis
Website Optimizer
Conversion tracking
What is one strategy you might use to optimize your Grants AdWords account specifically to address seasonality?
Add all new search terms found in the Search Terms Report
Create a seasonal campaign and give it a portion of your budget
Create seasonal Image Ads and to add to your Grants AdWords account
Apply for an additional Google Grants AdWords account
You can add negative keywords to your account at the campaign level.
True
False
What's one strategy you might use to improve the performance of your Google Grants AdWords account?
Increase your CPCs above $1
Create thematic ad groups
Increase your daily budget beyond $329/day
Opt into the Content Network
If you logged into your Grants AdWords account and found that your CTR was lower than expected, what is one thing you could do to improve performance?
Refine your keyword list by adding descriptive terms to poor performing keywords
Delete your campaigns and start over with a new account
Increase your CPCs above $1
Add Image ads to your Search campaign
Performance Tracking
Which of these are examples of non-profit success metric? (Check all that apply)
Email newsletter signups
Pageviews
Impressions
Donations
If Bob wants to know if he's succeeded in increasing traffic to his organization's events page, what metric might he track?
Monthly pageviews
Monthly visits by country
Monthly return visitors
Top exit pages
To begin tracking online conversion goals, what might you do first? (Check all that apply.)
Determine online marketing goals of your organization
Determine areas of your website you want to promote
Nothing. Non-profits don't have conversion goals because they are not normally transaction-based organizations
Install Google Analytics or another web-based analytics tool
Which account scenario would cause you to take immediate action?
A slight increase in impressions
An opportunity alert: Increase traffic with new Placements
A severe drop in your account's average CTR
Which Google tool might you use if you wanted to see geographic web traffic data?
Website Optimizer
Google Analytics
Conversions
Placement Tool
Submit
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